{"id":5425,"date":"2025-06-18T03:47:38","date_gmt":"2025-06-18T13:47:38","guid":{"rendered":"https:\/\/www.sofleet.eu\/?p=5425"},"modified":"2025-06-18T22:52:53","modified_gmt":"2025-06-19T08:52:53","slug":"telematique-embarquee","status":"publish","type":"post","link":"https:\/\/www.sofleet.eu\/en\/telematics\/on-board-telematics\/","title":{"rendered":"Fleet management: how to optimize your fleet costs with on-board telematics?"},"content":{"rendered":"

Automotive telematics represents one of the major challenges in fleet management today. To get the most out of on-board telematics, you need to analyze your fleet's expenses and trends. This information will help you develop a budget. A telematics solution can help you minimize your fleet's costs by improving its efficiency.<\/p>\n\n\n\n

Use vehicle sensors<\/strong><\/h2>\n\n\n\n

The use of vehicle sensors for optimize fleet costs<\/a> is a way to improve fleet management. These devices monitor various vehicle parameters, such as fuel consumption and tire pressure. Additionally, they can send notifications to an operator when vehicle parts are about to fail. For example, a fleet manager can be notified via email or text message when a driver drives a vehicle without checking tire pressure, thanks in part to IoT.<\/p>\n\n\n\n

\"on-board<\/figure>\n\n\n\n

Fleet maintenance is an important part of the supply chain, as underperforming vehicles can slow deliveries and cause unnecessary expenses.<\/p>\n\n\n\n

Not only are these problems costly, but they're also dangerous for drivers. IoT sensors, such as GPS tracking software, help fleet managers avoid these issues through real-time tracking. The technology helps managers monitor engine performance, track tire and brake quality, and even schedule oil changes.<\/p>\n\n\n\n

THE fleet managers<\/strong> can monitor fuel levels to plan budgets and maximize fuel efficiency. By knowing how much fuel each vehicle is using, management can improve driving behavior to save money and fuel. This will reduce the amount of fuel wasted.<\/p>\n\n\n\n

Vehicle sensors are an essential component of modern fleets, as they can help improve driver performance. An overworked driver can compromise their safety, and responsible fleet managers seek to avoid this situation. Additionally, in-vehicle telematics can also alert drivers to preventative maintenance and other risks that can impact safety and costs.<\/p>\n\n\n\n

\n

In 2010, UPS began equipping 200 of its delivery trucks with sensors. These sensors transmit data to a server for analysis. This allows UPS to maintain the trucks based on their performance and actual usage. Additionally, UPS can remove trucks from service when they aren't operating optimally. Additionally, the telematics system allows UPS to identify specific parts that need to be replaced or repaired.<\/p>\n<\/blockquote>\n\n\n\n

Use a SIM card<\/strong><\/h3>\n\n\n\n

Many SIM cards come with an online management platform that you can use to monitor their usage. This way, you can balance the amount of data your fleet consumes and the space allocated to each vehicle.<\/p>\n\n\n\n

You can also get a tailor-made solution that meets your specific business needs. This type of solution adapts to your business model and usage habits, and the provider will advise you on the best way to consume data. The right consumption strategy will depend on your market, your device, and your connected object.<\/p>\n\n\n\n

Use a GPS tracking system<\/strong><\/h3>\n\n\n\n

GPS vehicle tracking systems are a great way to improve your fleet's operational costs. By allowing you to track every vehicle in your fleet, you can gain valuable insight into your drivers' behavior and reduce fuel consumption. This data can also help you develop fuel-saving business routes. Additionally, GPS tracking systems are designed to increase driver safety.<\/p>\n\n\n\n

GPS tracking systems are used to improve productivity. These systems allow fleet managers to automate time-consuming tasks. Fuel and labor are the two largest operational costs for a fleet, and GPS fleet management solutions make it easier to reduce them. With these tools, fleet managers can focus on scheduling their needs rather than wasting time on lower-value tasks.<\/p>\n\n\n\n

GPS tracking systems also allow you to monitor your drivers' driving habits. By being able to visualize their behavior, fleet managers can improve their performance by reducing avoidable actions, such as speeding or harsh braking. Additionally, GPS fleet tracking systems can also record accident data for insurance purposes. Another benefit is that they can help you recover stolen vehicles.<\/p>\n\n\n\n

Use on-board telematics<\/strong><\/h3>\n\n\n\n

On-board telematics software is an excellent tool for improving visibility into fleet operations. However, not all telematics software is created equal, so it's important to make sure you choose the right one. fleet management software<\/a>. Additionally, drivers may be hesitant about new technology or changes to their current workflow, so be sure to educate them about the new technology before deploying it and highlight the benefits of this type of device that promoteeco-driving<\/a>.<\/p>\n\n\n\n

\n

Telematics software can help your fleet plan more efficient routes and reduce fuel and other expenses. It also provides you with accurate mileage data, which can help you track drivers and optimize maintenance.<\/p>\n<\/blockquote>\n\n\n\n

Telematics also helps fleet insurance providers identify drivers who are at risk of speeding or engaging in other dangerous driving behaviors. telematics solution<\/strong>, it would be difficult to identify risky driving habits among drivers. Using information obtained through telematics, insurers can compare past driving habits and offer lower premiums to fleets with a good driving record. Insurers can also refuse to renew policies of fleets with a poor driving record.<\/p>\n\n\n\n

Telematics data gives insurers more information than official driving records and helps them identify risks and reduce premiums based on clearly defined risks.<\/p>","protected":false},"excerpt":{"rendered":"

La t\u00e9l\u00e9matique automobile repr\u00e9sente l\u2019un des enjeux majeurs du fleet management aujourd\u2019hui. Pour tirer le meilleur parti de la t\u00e9l\u00e9matique embarqu\u00e9e, vous devez analyser les d\u00e9penses et les tendances de votre flotte de v\u00e9hicules. Ces informations vous aideront \u00e0 \u00e9laborer un budget. Une solution t\u00e9l\u00e9matique peut vous aider \u00e0 minimiser les co\u00fbts de votre flotte en am\u00e9liorant son efficacit\u00e9. […]<\/p>\n","protected":false},"author":2,"featured_media":5426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-5425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telematique"],"acf":[],"yoast_head":"\n4 conseils : fleet management et t\u00e9l\u00e9matique embarqu\u00e9e - Synox<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment optimiser votre fleet management gr\u00e2ce aux syst\u00e8mes de t\u00e9l\u00e9matique embarqu\u00e9e et \u00e0 l'IoT. On vous explique tout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sofleet.eu\/en\/telematics\/on-board-telematics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 conseils : fleet management et t\u00e9l\u00e9matique embarqu\u00e9e - Synox\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez comment optimiser votre fleet management gr\u00e2ce aux syst\u00e8mes de t\u00e9l\u00e9matique embarqu\u00e9e et \u00e0 l'IoT. On vous explique tout.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sofleet.eu\/en\/telematics\/on-board-telematics\/\" \/>\n<meta property=\"og:site_name\" content=\"SoFLEET\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T13:47:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T08:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sofleet.eu\/wp-content\/uploads\/2025\/06\/telematique_embarquee._article.jpg.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1120\" \/>\n\t<meta property=\"og:image:height\" content=\"747\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Marketing SoFLEET\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing SoFLEET\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/\"},\"author\":{\"name\":\"Marketing SoFLEET\",\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/#\\\/schema\\\/person\\\/c0bb843ee511452941b828f64c4905fb\"},\"headline\":\"Fleet management : comment optimiser les co\u00fbts de votre flotte avec la t\u00e9l\u00e9matique embarqu\u00e9e ?\",\"datePublished\":\"2025-06-18T13:47:38+00:00\",\"dateModified\":\"2025-06-19T08:52:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/\"},\"wordCount\":1248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sofleet.eu\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/telematique_embarquee._article.jpg.webp\",\"articleSection\":[\"T\u00e9l\u00e9matique\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/\",\"url\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/\",\"name\":\"4 conseils : fleet management et t\u00e9l\u00e9matique embarqu\u00e9e - Synox\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sofleet.eu\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/telematique_embarquee._article.jpg.webp\",\"datePublished\":\"2025-06-18T13:47:38+00:00\",\"dateModified\":\"2025-06-19T08:52:53+00:00\",\"description\":\"D\u00e9couvrez comment optimiser votre fleet management gr\u00e2ce aux syst\u00e8mes de t\u00e9l\u00e9matique embarqu\u00e9e et \u00e0 l'IoT. On vous explique tout.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sofleet.eu\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/telematique_embarquee._article.jpg.webp\",\"contentUrl\":\"https:\\\/\\\/www.sofleet.eu\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/telematique_embarquee._article.jpg.webp\",\"width\":1120,\"height\":747,\"caption\":\"t\u00e9l\u00e9matique embarqu\u00e9e\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/telematique\\\/telematique-embarquee\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.sofleet.eu\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u00e9l\u00e9matique\",\"item\":\"https:\\\/\\\/www.sofleet.eu\\\/category\\\/telematique\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Fleet management : comment optimiser les co\u00fbts de votre flotte avec la t\u00e9l\u00e9matique embarqu\u00e9e ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/#website\",\"url\":\"https:\\\/\\\/www.sofleet.eu\\\/\",\"name\":\"SoFLEET\",\"description\":\"\u00c9coconduite & gestion de flotte automobile\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sofleet.eu\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/#organization\",\"name\":\"SoFLEET\",\"url\":\"https:\\\/\\\/www.sofleet.eu\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.sofleet.eu\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/so-fleet-wpcf_453x200.png\",\"contentUrl\":\"https:\\\/\\\/www.sofleet.eu\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/so-fleet-wpcf_453x200.png\",\"width\":453,\"height\":200,\"caption\":\"SoFLEET\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sofleet.eu\\\/#\\\/schema\\\/person\\\/c0bb843ee511452941b828f64c4905fb\",\"name\":\"Marketing SoFLEET\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be88947ca199c597c5b1b2f3bd7c747655bf8e02116941ed13d5487cf0d0d966?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be88947ca199c597c5b1b2f3bd7c747655bf8e02116941ed13d5487cf0d0d966?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be88947ca199c597c5b1b2f3bd7c747655bf8e02116941ed13d5487cf0d0d966?s=96&d=mm&r=g\",\"caption\":\"Marketing SoFLEET\"},\"url\":\"https:\\\/\\\/www.sofleet.eu\\\/en\\\/author\\\/sofleet-admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 tips: fleet management and on-board telematics - Synox","description":"Discover how to optimize your fleet management with on-board telematics systems and IoT. We'll explain everything.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sofleet.eu\/en\/telematics\/on-board-telematics\/","og_locale":"en_GB","og_type":"article","og_title":"4 conseils : fleet management et t\u00e9l\u00e9matique embarqu\u00e9e - Synox","og_description":"D\u00e9couvrez comment optimiser votre fleet management gr\u00e2ce aux syst\u00e8mes de t\u00e9l\u00e9matique embarqu\u00e9e et \u00e0 l'IoT. On vous explique tout.","og_url":"https:\/\/www.sofleet.eu\/en\/telematics\/on-board-telematics\/","og_site_name":"SoFLEET","article_published_time":"2025-06-18T13:47:38+00:00","article_modified_time":"2025-06-19T08:52:53+00:00","og_image":[{"width":1120,"height":747,"url":"https:\/\/www.sofleet.eu\/wp-content\/uploads\/2025\/06\/telematique_embarquee._article.jpg.webp","type":"image\/webp"}],"author":"Marketing SoFLEET","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Marketing SoFLEET","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/#article","isPartOf":{"@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/"},"author":{"name":"Marketing SoFLEET","@id":"https:\/\/www.sofleet.eu\/#\/schema\/person\/c0bb843ee511452941b828f64c4905fb"},"headline":"Fleet management : comment optimiser les co\u00fbts de votre flotte avec la t\u00e9l\u00e9matique embarqu\u00e9e ?","datePublished":"2025-06-18T13:47:38+00:00","dateModified":"2025-06-19T08:52:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/"},"wordCount":1248,"commentCount":0,"publisher":{"@id":"https:\/\/www.sofleet.eu\/#organization"},"image":{"@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sofleet.eu\/wp-content\/uploads\/2025\/06\/telematique_embarquee._article.jpg.webp","articleSection":["T\u00e9l\u00e9matique"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/","url":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/","name":"4 tips: fleet management and on-board telematics - Synox","isPartOf":{"@id":"https:\/\/www.sofleet.eu\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/#primaryimage"},"image":{"@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sofleet.eu\/wp-content\/uploads\/2025\/06\/telematique_embarquee._article.jpg.webp","datePublished":"2025-06-18T13:47:38+00:00","dateModified":"2025-06-19T08:52:53+00:00","description":"Discover how to optimize your fleet management with on-board telematics systems and IoT. We'll explain everything.","breadcrumb":{"@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/#primaryimage","url":"https:\/\/www.sofleet.eu\/wp-content\/uploads\/2025\/06\/telematique_embarquee._article.jpg.webp","contentUrl":"https:\/\/www.sofleet.eu\/wp-content\/uploads\/2025\/06\/telematique_embarquee._article.jpg.webp","width":1120,"height":747,"caption":"t\u00e9l\u00e9matique embarqu\u00e9e"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sofleet.eu\/telematique\/telematique-embarquee\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.sofleet.eu\/"},{"@type":"ListItem","position":2,"name":"T\u00e9l\u00e9matique","item":"https:\/\/www.sofleet.eu\/category\/telematique\/"},{"@type":"ListItem","position":3,"name":"Fleet management : comment optimiser les co\u00fbts de votre flotte avec la t\u00e9l\u00e9matique embarqu\u00e9e ?"}]},{"@type":"WebSite","@id":"https:\/\/www.sofleet.eu\/#website","url":"https:\/\/www.sofleet.eu\/","name":"SoFLEET","description":"Eco-driving & fleet management","publisher":{"@id":"https:\/\/www.sofleet.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sofleet.eu\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.sofleet.eu\/#organization","name":"SoFLEET","url":"https:\/\/www.sofleet.eu\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sofleet.eu\/#\/schema\/logo\/image\/","url":"https:\/\/www.sofleet.eu\/wp-content\/uploads\/2024\/06\/so-fleet-wpcf_453x200.png","contentUrl":"https:\/\/www.sofleet.eu\/wp-content\/uploads\/2024\/06\/so-fleet-wpcf_453x200.png","width":453,"height":200,"caption":"SoFLEET"},"image":{"@id":"https:\/\/www.sofleet.eu\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.sofleet.eu\/#\/schema\/person\/c0bb843ee511452941b828f64c4905fb","name":"SoFLEET Marketing","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/be88947ca199c597c5b1b2f3bd7c747655bf8e02116941ed13d5487cf0d0d966?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/be88947ca199c597c5b1b2f3bd7c747655bf8e02116941ed13d5487cf0d0d966?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be88947ca199c597c5b1b2f3bd7c747655bf8e02116941ed13d5487cf0d0d966?s=96&d=mm&r=g","caption":"Marketing SoFLEET"},"url":"https:\/\/www.sofleet.eu\/en\/author\/sofleet-admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/posts\/5425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/comments?post=5425"}],"version-history":[{"count":0,"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/posts\/5425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/media\/5426"}],"wp:attachment":[{"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/media?parent=5425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/categories?post=5425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sofleet.eu\/en\/wp-json\/wp\/v2\/tags?post=5425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}